Broker profile
ICICI Direct Review (2026): Brokerage, Platforms, API & Execution - The Published Facts
ICICI Direct is the broking arm of ICICI Securities and one of India’s largest bank-backed full-service brokers. Its appeal is integration - a 3-in-1 account with ICICI Bank - plus institutional-grade research. Its default MoneySaver plan is percentage-based (0.29% delivery), with prepaid Prime plans and an iValue subscription offering lower or flat ₹20 pricing.
At a glance
ICICI Direct charges & worked examples · ICICI Direct brokerage calculator · Compare ICICI Direct with other brokers
- Type
- Full-service broker (bank-backed)
- Official website
- https://www.icicidirect.com
- Delivery brokerage
- 0.29% per order on the default MoneySaver plan (lower on prepaid Prime plans)
- Intraday brokerage
- 0.029% per order on MoneySaver; ₹20 per order with an iValue subscription
- F&O brokerage
- MoneySaver: futures 0.029%, options ₹49 per lot; ₹20 per order with iValue
- Account opening
- ₹0 (free); 3-in-1 account with ICICI Bank
- AMC
- ₹700 per year (₹300 for iVALUE subscribers)
- Platforms
- ICICI Direct web, ICICI Direct Markets app, Trade Racer
- Trading API
- Breeze API - Free (per official Breeze page) (docs)
- Products
- Equity, F&O, Currency, Commodity, Mutual funds, Bonds, Insurance, Loans
- Exchanges
- NSE, BSE, MCX
- Algo support
- Yes - via Breeze API
- Reported execution speed
- Not Disclosed
- Margin
- MTF and multiple leverage products
- Research
- Yes - extensive in-house research
Strengths (published)
- 3-in-1 banking + demat + trading integration with ICICI Bank
- Full research and advisory coverage
- Wide product shelf beyond broking
Limitations
- Pricing is plan-based and more complex than flat-fee discount brokers
- Historically higher costs on legacy plans
Who is it best for?
ICICI Bank customers who want research, advisory and one integrated account.
This profile is compiled only from the sources listed below. Fields marked Not Disclosed mean no verifiable published figure existed at review time - we never estimate or infer. This is information, not investment advice, and this site has no relationship with ICICI Direct.
Frequently asked questions
What brokerage does ICICI Direct charge?
Per its official pricing at our last review: delivery 0.29% per order on the default MoneySaver plan (lower on prepaid Prime plans); intraday 0.029% per order on MoneySaver; ₹20 per order with an iValue subscription; F&O MoneySaver: futures 0.029%, options ₹49 per lot; ₹20 per order with iValue. Statutory charges apply on top. Verify the current schedule on the official pricing page, as rates change without notice.
Does ICICI Direct offer a trading API?
Yes - Breeze API. Published pricing: Free (per official Breeze page). See the official documentation for rate limits and terms.
How fast is ICICI Direct's order execution?
ICICI Direct publishes no execution-speed figure that we could verify on its official site or in top-ranked published comparisons, so this metric is shown as Not Disclosed.
Who is ICICI Direct best suited for?
ICICI Bank customers who want research, advisory and one integrated account.
Related brokers
- Zerodha
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- Upstox
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- Groww
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- Angel One
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- Dhan
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- Fyers
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Head-to-head comparisons
- ICICI Direct vs Zerodha
- ICICI Direct vs Upstox
- ICICI Direct vs Groww
- ICICI Direct vs Angel One
- ICICI Direct vs Dhan
- ICICI Direct vs Fyers
- ICICI Direct vs Kotak Neo (Kotak Securities)
- ICICI Direct vs 5paisa
Sources
- ICICI Direct - official website - https://www.icicidirect.com
- ICICI Direct - official pricing page - https://www.icicidirect.com/brokerage
- ICICI Direct - official API page - https://www.icicidirect.com/futures-and-options/api/breeze